Daily Archives: May 4, 2012

Herb Alpert!

Gary: “He was not a rock and roller, he was not a person that I followed (I did purchase the “Taste of Honey LP”, but my Dad, my musical influence, really enjoyed his music).

He started A&M Records (Jerry Moss was the M) he is a sculptor, and he and his wife are great philanthropists through their foundation. He recorded with the “Tijuana Brass” and under his own name…

Herb Alpert
The Tijuana Brass
Live in London 1969/
In 1966 A Taste of Honey/
In 1962 Lonely Bull/
In 1971 on the Carpenter’s TV Show/ This Guy’s in love with you/

Herb placed 19 Songs in the Billboard Top 40. Here are the ones that I remember

With the Tijuana Brass:

1. The Lonely Bull/ A&M 703/ November 1962/ #6
2. A Taste of Honey/ A&M 775/ October 1965/ #7
3. Zorba the Greek/ A&M 787/ January 1966/ #11
3. Tijuana Taxi/ B-Side/ #38
4. The Work Song/ A&M 805/ July 1966/ #18

Herb Alpert

1. This Guy’s in Love with You/ A&M 929/ May 1968/ # 1 (4)
2. Rise/ A&M 2151/ August 1979/ #1 (2)

Born 31 March 1935, Los Angeles, California, USA. A trumpet player from the age of eight, Alpert proved an exceptional arranger, songwriter and entrepreneur.

In collaboration with Lou Adler, he wrote Sam Cooke’s hit ‘Wonderful World’, then turned to production, enjoying successes with surfing duo Jan And Dean.

After a short-lived partnership with Lou Rawls and a failed attempt at acting, Alpert teamed up with promoter/producer Jerry Moss. Together they founded A&M Records, in 1962, and launched Alpert’s own hit recording career with ‘The Lonely Bull’.

Backed by the Tijuana Brass, Alpert enjoyed a number of instrumental hits such as ‘Taste Of Honey’, ‘Tijuana Taxi’, ‘Spanish Flea’ and ‘Casino Royale’.

A regular in the album charts of the 60s, he cleverly cornered the market by signing and producing his easy listening rivals Sergio Mendes And Brasil ’66.

In 1968, a rare Alpert vocal outing on Burt Bacharach’s ‘This Guy’s In Love With You’ became a US chart-topper, and also reached UK number 3.

Meanwhile, A&M flourished and by the end of the 60s had ventured into the rock market with signings such as the Flying Burrito Brothers, Joe Cocker, Carole King, and Leon Russell. But it was the easy listening, soft rock act of the Carpenters, who proved the label’s most commercially successful act of the early 70s.

In spite of Alpert’s record company commitments, he sustained his recording career and earned his second US #1 with the instrumental ‘Rise’ in 1979.

One of the most successful music business moguls of his era, Alpert finally sold A&M in 1989 for a staggering $500 million.

In 1994 Alpert and Moss started a new record label, this time with the even more imaginative title of Almo. Alpert returned to recording in the late 90s with a series of slick jazz/AOR albums.

He also exhibited his abstract expressionist paintings and co-produced a number of Broadway shows, including Angels In America and Jelly’s Last Jam.

Alpert and Moss sold their music publishing company Rondor, to Universal Group in 2000 for an estimated $400 million.

Alpert was inducted, alongside Moss, into the Rock And Roll Hall Of Fame in March 2006.